​While food safety will always be the cornerstone of our farm and ranch production process, allegiance is making inroads into why and where consumers buy their products.

​Sure, the majority of today’s shoppers enjoy and often take for granted the expanded menu in supermarkets. They look forward to shopping in a meat case filled with dozens of new cuts, pre-packaged, oven or grill-ready, custom portioned, “natural” and pre-cooked products. Today’s shoppers can’t wait to get their mitts on the marinades, dry rubs, cooking bags and other specialty items designed for time strapped, two-income families.